Aristo Health Inc. To Promote Heart Choice(TM)
2006-10-04 - Aristo Health Inc.
A Natural Plant Sterol Scientifically Proven To Lower Cholesterol And Thus Help Reduce Risk
Of Heart Disease.
Morristown, New Jersey
Aristo Health Inc., a New Jersey start-up company, focused on marketing functional foods and beverages, is pleased to announce a licensing
agreement with Cognis Nutrition and Health, a division of Cognis Corporation. This arrangement allows Aristo Health to utilize and co-brand
Heart ChoiceTM, a range of natural plant sterols and sterol esters clinically proven to lower blood cholesterol levels, in its upcoming products.
Aristo Health’s initial plans include the introduction of a line of heart healthy AristoTM nutrition bars containing Heart-ChoiceTM, by the end of
the year.
Gursh Bindra, Ph.D., founder and CEO of Aristo Health said, “Our company name and philosophy is derived from the ancient Greek word
‘Aristo’ meaning ‘the best’. Our search for the best, premium quality, natural plant sterols led us to Cognis, a recognized leader in this field and
the world’s largest producer of these health enhancing ingredients. We are very excited and honored to carry the Heart ChoiceTM trade mark
and logo on our new range of functional foods and beverages.”
Bindra continued, “Our arrangement with Cognis includes showcasing heart healthy AristoTM products through various promotional and
advertising activities in both the trade and consumer media as well as on the Internet. For example, our products will be featured on www.
heart-choice.com, a consumer education web site established by Cognis to raise awareness of plant sterols and their ability to help manage
cholesterol levels. This way consumers will get valuable information and learn where to buy Heart ChoiceTM containing products. This is a
classical win-win situation.”
Laura Troha, Marketing Manager for Heart ChoiceTM with Cognis, said, “Cardiovascular disease remains the number one cause of death
amongst males and females in the U.S., according to the Center of Disease Control. As part of its recommendations to prevent heart disease
the American Heart Association advocates the achievement and maintenance of healthy cholesterol levels and the consumption of a diet rich in
vegetables, fruit and whole-grain foods. Unfortunately many Americans do not consume sufficient amounts of these foods which happen to be
good sources of cholesterol-lowering plant sterols. This deficiency can be overcome through supplementation with Heart ChoiceTM, which
has a long heart health history and is natural and safe given that it is derived from those very same healthy foods. Along with a balanced heart-
healthy diet and exercise, plant sterols have been clinically proven to lower cholesterol an average of 10%, without side effects.”
Due to the high-quality and preponderance of scientific evidence, the U.S. Food and Drug Administration (FDA) has recognized the beneficial
role of plant sterols by authorizing a health claim associating them with the reduced risk of heart disease1. Not only do plant sterols lower
“bad’ cholesterol (LDL), they do it without affecting “good” cholesterol (HDL) levels. The U.S. National Cholesterol Education Program also
recommends sterol-rich foods to boost an individual’s LDL-lowering power.
Troha added, “We look forward to working closely with Aristo Health to raise consumer awareness of the use of natural plant sterols in the
battle against heart disease. Aristo’s vision and market objectives with respect to functional foods seem to be closely aligned with ours, which
is why this co-branding agreement is such a good strategic fit.”
Both Aristo Health and Cognis are well positioned to take advantage of the expected growth in the health and wellness industry, due in large
part to an aging population of baby boomers. Consumers are also becoming more educated and pro-active in their selection of healthy foods.
They are increasingly making choices that provide functional benefits as well as basic nutritional value and good taste.
Aristo’s growth strategy will include the introduction and rapid commercialization of a line of great-tasting products including nutrition bars,
health tonics, and beverages as well as specialized combinations of dietary supplements formulated to promote energy/vitality, immunity, anti-
aging rejuvenation as well as cardio-protective health.
About Aristo Health Inc:
Aristo Health is a privately held, health and wellness company, based in Morristown, New Jersey. USA.
1 The U.S. Food and Drug Administration provides the following model health claim for sterol esters:
”Foods containing at least 0.65 g per serving of vegetable oil sterol esters, eaten twice a day with meals for a daily intake of at least 1.3 g, as
part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.”
If you would like more information about this press release, or to schedule an interview with
Dr. Gursh Bindra, please call 1-973-656-0022 or e-mail info@aristohealth.com
2006-10-04 - Aristo Health Inc.
A Natural Plant Sterol Scientifically Proven To Lower Cholesterol And Thus Help Reduce Risk
Of Heart Disease.
Morristown, New Jersey
Aristo Health Inc., a New Jersey start-up company, focused on marketing functional foods and beverages, is pleased to announce a licensing
agreement with Cognis Nutrition and Health, a division of Cognis Corporation. This arrangement allows Aristo Health to utilize and co-brand
Heart ChoiceTM, a range of natural plant sterols and sterol esters clinically proven to lower blood cholesterol levels, in its upcoming products.
Aristo Health’s initial plans include the introduction of a line of heart healthy AristoTM nutrition bars containing Heart-ChoiceTM, by the end of
the year.
Gursh Bindra, Ph.D., founder and CEO of Aristo Health said, “Our company name and philosophy is derived from the ancient Greek word
‘Aristo’ meaning ‘the best’. Our search for the best, premium quality, natural plant sterols led us to Cognis, a recognized leader in this field and
the world’s largest producer of these health enhancing ingredients. We are very excited and honored to carry the Heart ChoiceTM trade mark
and logo on our new range of functional foods and beverages.”
Bindra continued, “Our arrangement with Cognis includes showcasing heart healthy AristoTM products through various promotional and
advertising activities in both the trade and consumer media as well as on the Internet. For example, our products will be featured on www.
heart-choice.com, a consumer education web site established by Cognis to raise awareness of plant sterols and their ability to help manage
cholesterol levels. This way consumers will get valuable information and learn where to buy Heart ChoiceTM containing products. This is a
classical win-win situation.”
Laura Troha, Marketing Manager for Heart ChoiceTM with Cognis, said, “Cardiovascular disease remains the number one cause of death
amongst males and females in the U.S., according to the Center of Disease Control. As part of its recommendations to prevent heart disease
the American Heart Association advocates the achievement and maintenance of healthy cholesterol levels and the consumption of a diet rich in
vegetables, fruit and whole-grain foods. Unfortunately many Americans do not consume sufficient amounts of these foods which happen to be
good sources of cholesterol-lowering plant sterols. This deficiency can be overcome through supplementation with Heart ChoiceTM, which
has a long heart health history and is natural and safe given that it is derived from those very same healthy foods. Along with a balanced heart-
healthy diet and exercise, plant sterols have been clinically proven to lower cholesterol an average of 10%, without side effects.”
Due to the high-quality and preponderance of scientific evidence, the U.S. Food and Drug Administration (FDA) has recognized the beneficial
role of plant sterols by authorizing a health claim associating them with the reduced risk of heart disease1. Not only do plant sterols lower
“bad’ cholesterol (LDL), they do it without affecting “good” cholesterol (HDL) levels. The U.S. National Cholesterol Education Program also
recommends sterol-rich foods to boost an individual’s LDL-lowering power.
Troha added, “We look forward to working closely with Aristo Health to raise consumer awareness of the use of natural plant sterols in the
battle against heart disease. Aristo’s vision and market objectives with respect to functional foods seem to be closely aligned with ours, which
is why this co-branding agreement is such a good strategic fit.”
Both Aristo Health and Cognis are well positioned to take advantage of the expected growth in the health and wellness industry, due in large
part to an aging population of baby boomers. Consumers are also becoming more educated and pro-active in their selection of healthy foods.
They are increasingly making choices that provide functional benefits as well as basic nutritional value and good taste.
Aristo’s growth strategy will include the introduction and rapid commercialization of a line of great-tasting products including nutrition bars,
health tonics, and beverages as well as specialized combinations of dietary supplements formulated to promote energy/vitality, immunity, anti-
aging rejuvenation as well as cardio-protective health.
About Aristo Health Inc:
Aristo Health is a privately held, health and wellness company, based in Morristown, New Jersey. USA.
1 The U.S. Food and Drug Administration provides the following model health claim for sterol esters:
”Foods containing at least 0.65 g per serving of vegetable oil sterol esters, eaten twice a day with meals for a daily intake of at least 1.3 g, as
part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease.”
If you would like more information about this press release, or to schedule an interview with
Dr. Gursh Bindra, please call 1-973-656-0022 or e-mail info@aristohealth.com
October 4, 2006 - NPI Center
www.npicenter.com
www.npicenter.com
TM
great nutrition - total wellness
TM
 | |  | |  | |  | |  | |  | |  | |  | |  |
| Aristo Health, Inc. health and wellness company specializing in functional foods |
| Aristo Health, Inc. - www.aristohealth.com - 2009 All Rights Reserved |
 | |  | |  | |  | |  |